From the past, human know how to make a product by using and combining different materials. We can look at the process of building a house as an example. From the past, houses were made from tree, wood, leaf and straw, more modern houses were made from stones, such as castle, fortress. Now, by the development of construction Industry, we can creates many solid and huge buildings which can adapt geographic characteristics and weather.
Now there is a new technology, which is call 3D-printing, seems to be a new game changer of many industries. In this blog, 3D-printing will be illustrated in detail by using SWOT analystist, then be pointed out the impact of 3D-printing to our industry in the future.
3D-PRINTING, A NEW REVOLUTION
3D printing is a method of separating the 3D model into layers (layers) stacked. Made through specialized 3D printers, the other “paper layers” are made of plastic, resin, or metal, depending on each type of 3D printing technology. All 3D printers operate according to the principle of covering each material layer (layer by layer), which can be from top to bottom, depending on the 3D printing technology being used.
APPLICATION OF 3D-PRINTING
DESIGN CLOTHING, ACCESSORIES, JEWELS
During a 2013 Victoria’s Secret fashion show, a lot of sparkling accessories are used by models. More specifically, they are created from 3D printing technology.
According to fashion designer Iris van Herpen, in the near future we will be able to use 3D scanners and use 3D printing technology to create clothes that fit individual sizes in a short time. This will be the most impressive breakthrough that changes the fashion industry and fashion accessories.
MEDICAL APPLICATION, HUMAN BODY ORGAN PRODUCTION
Scientists have applied 3D printing technology and 3D scanner to create prostheses, such as legs, arms, teeth, bones on the human body with perfect accuracy and flexible motion. at will thanks to other supporting devices. The most impressive point is that the cost to produce them through 3D printing technology is quite cheap, only a few hundred dollars compared to a few thousand dollars as before.
Better yet, some scientists are seriously working on experimental production of complex feces (organs) through 3D printing and cell separation technology. That is, these organs can “live” and take on the tasks equivalent to the original parts of the human body.
The biggest application of 3D printing technology is probably component manufacturing, any details from simple to complex can be used by 3D printers to create. This will increase productivity and reduce costs compared to the traditional way of production today.
In addition, 3D printing technology also helps users to repair and replace damaged components easily. Whether that savings is rare or no longer produced. Of course you need to have the design data file of the components to be fabricated, currently on the Thingiverse website there are designs for more than 2,500 spare parts of all objects.
A construction company said it used a “giant” 3D printer to build 10 houses in just 24 hours. This is difficult to do according to the traditional method today.
More specifically, they use a 3D printer to spray cement and another substitute for concrete to create a fairly cheap, complete house, just $ 5,000. However, at first the size of the house is still small and it takes more time to complete.
SWOT OF 3D PRINTING:
– Create products with high detail
– Making it less expensive and time-saving to create a prototype
-Depends on the printer and print material
-Post processing: most 3D printed parts need some form of cleaning up to remove support material from the build and to smooth the surface to achieve the required finish. While 3D printing allows for the fast production of parts, the speed of manufacture can be slowed by post processing.
-Can be applied in all areas.
– There is a high possibility that 3D printing will replace the handicraft industries, the craftsmen risk losing their jobs. Other related occupations are also at risk of being cut (shipping).
3D PRINTING AND THE RISK OF BEING REPLACED, CUT OFF AND UNEMPLOYMENT
Based on the strengths and opportunities outlined above, in my opinion, 3D printing will be an important part and a major change factor in the manufacturing industry for the following reasons:
– Parts / products and the detail that 3d printing can produce. In addition, it also helps businesses go beyond creativity to create breakthrough products. Compared with a craftsman, the process of making a product that meets the aesthetic requirements requires a lot of time and quality of skills.
-Save labor costs: Time to make a finished product by 3D printing technology is much shorter than a craftsman. Future manufacturing plants will be able to replace manual lines with 3D printers to save labor and management costs.
-Can completely replace 1 profession: Here I want to talk about the risks of construction in particular and jobs related to construction works in general. As we all know, building houses based on 3D printing technology has been tested and practiced in practice, the results are also quite satisfactory. There is a great possibility that the technological change will lead to the complete replacement of builders by specialized 3D printers, and the removal of construction materials and equipment transportation services as well. There is no need. Everything depends mostly on 3D printing technology and machine, printing materials will also follow the machine.
– Cut down the cost of product molding: For 3D printing, just replace the design, no need to replace the product mold as normal production.
-Reduce processing costs by third party: By using 3D printers, businesses and factories can produce components for their own products without help from the third party.
Overall, the development of 3D printing mostly affects manufacturing industry. The face the modern revolution, we have to think and create a plan for the jobs which could be replaced by 3D printing before we can bring this technology into action.
HOW CAN WE AS A DIGITAL MARKETER USE 3D PRINTING AS OUR TOOL TO DEVELOP ?
3D printing technology can help digital marketer shift towards Customization
This technology can highlight the importance of customization for businesses. In fact, the use of this approach can be extremely beneficial for the businesses as they can increase the reach of their brand.
When combined with digital marketing, the benefits are great as people can use social media networks to share their very own unique and customized versions of the products. The real time response to new products offered by businesses is invaluable market research. It will be easier for the customers to be happy as they will be able to customize the products according to their needs. Moreover, all you need to do is create the basic design of the product and let your customers modify it as per their convenience.
The digital marketing strategies of businesses will have to be modified so as to suit this trend. Social media networks can become a more essential part of the marketing campaigns. The ads will also become more personalized so that the marketers can reach their customers more effectively. Digital marketing will need to be implemented within the context of 3D printing technology and what this technology can offer potential customers.