Digital marketing is the key to success for any business in the current 4.0 era. Digital marketing requires the flexible use of many social media channels to be able to spread the brand and products and services of the business to the public, especially consumers.
Especially for startups, small and medium enterprises, choosing the right place to conduct marketing is very important. Among the choices that many businesses “try before you trust”, Facebook is probably the brightest name. So what makes this social networking site the strongest online marketing channel?
Please notice that I am taking startups, small and medium enterprises as examples.
Digital Marketing With Facebook Can Target The Right Customers
Most Facebook ad campaigns are built around (and of course aimed at) specific audiences. This is possible thanks to a “miracle” tool called Facebook Custom Audience tool. This tool allows digital marketers to update contact lists such as email, UID (user ID) and phone number so that when needed, they can target each audience group to certain advertisements. If in the past, businesses had to spend months sorting and organizing their customer database as well as zoning other potential target groups, now that job is much easier. much thanks to the algorithms that Facebook built. With the help of this social networking site, all businesses from small companies with a few dozen employees to huge multinational corporations can take benefit.
Maximize visibility with the lowest digital marketing costs
When you embark on digital marketing, choosing the most crowded places is always an immutable rule. So it is not surprising that Facebook is the number one choice in the eyes of many people because it is the third most popular online platform globally with 1.79 billion monthly active users. Digital marketing research experts say that consumers spend more than 90% of their time on phones and apps and Facebook has always been one of the most downloaded and installed applications throughout the years. In addition, advertising on Facebook is extremely competitive when compared to advertising on Google AdWords and Youtube.
In addition to visibility, brand awareness is also one of the most important goals of any digital marketing strategy. As brand awareness increases, the number of customers you can reach will also increase. Therefore, starting to build a brand identity from the very beginning is extremely necessary for later campaigns to have a certain number of audiences. Choosing Facebook as a digital marketing channel, your brand development work will certainly be much easier to succeed.
Facebook Helps Digital Marketers Connect With Customers More Effectively
Since being introduced by Facebook CE, Mark Zuckerberg until now, Facebook Messenger – the messaging application on Facebook has been fully utilized by businesses in the digital marketing process. With the advantage of more than 1 billion active users per month, it is not difficult to see why more and more businesses are launching their projects on Facebook. In particular, with fanpages established under business purposes, Facebook also fully supports with chatbot framework structure that automatically pop-up when users access. When interacting with users (customers) via Facebook Messenger, businesses can create a series of automated messages with a variety of information options such as attaching images, links or CTA buttons to the conversation and objectives. Customer orientation goes as smoothly as possible.
One more utility for businesses when doing digital marketing on Facebook is saving a lot of time to get feedback from customers. Before Facebook was born, most businesses had to use traditional ways like emailing or calling to get customer feedback about their products or services. These methods not only waste the business’s own time but also sometimes cause unnecessary troubles for customers. Fortunately, Facebook has made the story of customer care as well as digital marketing of businesses a lot easier. Now, all your efforts to get customer feedback will be reduced to posting a question on your personal page (like “What makes you like our product the most?”) and sitting. Waiting for answers from comments. Even more, these things are becoming more and more unnecessary when users will manually enter the reviews and ratings that have been updated on fanpage pages.
Leverage The Connection On Facebook To Develop Digital Marketing
Giving users the ability to share opinions about this product, service or brand in general is considered one of the biggest advantages of Facebook beating other online platforms in the digital marketing battle. Not only helps businesses understand the needs and actual feelings of shoppers, but Facebook has done a great job in satisfying the common psychology of most customers to be shared and heard. Not only that, Facebook also does a great job in giving them the power to decide what types of information, which businesses will appear in their area of activity (more specifically News Feed) in an extremely simple way. is to press the Like button.
Not only have the right to Like, but users can also Share news and product announcements on their personal pages. Businesses can fully take advantage of this phenomenon and turn their own users and customers into “PR for” people. For new customers, they may not believe the words of the business, but more or less they will trust the words of the people they know in life. Then there is no reason for you not to let your customers do digital marketing for you.
Functions On Facebook Are Always Optimized For Digital Marketing
Not resting on victory, Facebook always tries to perfect it every day by updating more and more functions and utilities on the platform itself. Over the past few years, Facebook has introduced countless new functions such as Facebook Live Video, Facebook Professional Services, Facebook at Work, enhanced search filters, connections with Uber and Lyft, Facebook Shopping Tab, Facebook Events , music store, … Among these new utilities, it is impossible not to mention Facebook Live Video – the utility that makes livestreaming explosive, becoming a craze in many places. Businesses can absolutely reap a lot of digital marketing benefits from livestreaming on Facebook. With intuitive, vivid, receiving a lot of information in a short time, it is not difficult to understand that the amount of time that users spend watching live videos is more than 3 times the amount of time they spend on content. contain text.
This obviously has a positive effect not only on Facebook itself but also on its digital marketing partners as the number of users has doubled in the past 4 years. Even a bright future is not a distant prospect. Businesses that have a wider audience to showcase their products and advertise are getting better and cheaper.
Overall, Facebook is one of the most popular social networking platforms today. This means that doing digital marketing on facebook will somehow create more influence. Take advantage of the above 5 things to create effective marketing campaigns.